Raising Cane's has been serving high-quality chicken finger meals since 1996.
Business specifics:
- First opened on August 28, 1996 in Baton Rouge, Louisiana.
- Founded by Todd Graves and Craig Silvey.
- Todd Graves originally worked at Guthrie’s Chicken Fingers.
- They have 738 locations in the United States, as well as in 5 countries.
- Competitors: Chick-Fil-A, Kentucky Fried Chicken, Church’s Chicken, Wingstop.
- Known for their active involvement in the communities.
Advertising for the Company:
- They only offer chicken fingers, french fries, texas toast, cole slaw, and also
known for their homemade iced tea.
- Their moto is “One Love”.
- Named after his yellow Labrador dog “Cane”, who is also the mascot.
- Logo specifics: Each row is different typography, Top is Laser font, 2nd row is
Sydney Serial Font, and 3rd is Brush Script and City Bold.
Collateral Materials
- Voted one of America’s hottest brands.
- Revenues rose from $1.5 billion in 2020 to $3.1 billion in 2022, expected to
reach $10 billion by end of decade.
- Founder Todd Graves is worth over $7.5 billion dollars.
- A typical Canes averages about $5.4 million per location.
- Cane’s has surpassed 1.5 billion views on TikTok.
